TOKERO Crypto Exchange
I led brand, growth, and creative end to end: strategy to design to distribution. I owned social media, video production, email and CRM, paid advertising, offline campaigns, conference presence, and product visuals such as co branded credit cards. I built a consistent, high performing marketing engine from concept to measurable ROI.
My role attribution & results
TOKERO App. Concept Redesign (UI UX Mockup) A clean, high-trust crypto experience focused on clarity, speed, and conversion. The home screen brings portfolio value and performance into immediate focus, with quick actions for Trade, Receive, Buy, and more. A prominent Buy $TOKERO card promotes the utility token with clear APR messaging. Tokens are grouped for fast access, while recent transactions surface precise amounts, pairs, and timestamps. Biometric Access sits near the wallet module to signal security without friction. The bottom navigation organizes the product into Home, Academy, Wallet, Corporate, and Contact for simple wayfinding. The visual language uses a deep purple dark theme, rounded cards, soft depth, and concise typography to improve readability and reduce cognitive load. CMO and product design lead. Defined information architecture, interaction flow, and visual system. Produced the high fidelity mockups and motion guidelines.
Times Square, New York City - The story
I led the creative for a large-format video on the biggest Times Square LED to introduce TOKERO SocialFi and drive the waitlist. The concept was simple and calm to cut through the noise: a deep blue field, butterflies as a signal of network effects, the phone at center, one clear line, one clear action. Execution was built for the site and the pace of the street. I produced an 8K master with 15 and 30 second loops, mapped safe zones to the curved facade, set day and night luminance profiles, and tuned type for legibility at distance. Motion stayed minimal for instant comprehension. We layered real tweets from Solana and TOKERO for live social proof. I handled strategy, copy, design, motion, specs, and vendor coordination through delivery and on-site QC. The launch created strong social buzz, lifted brand perception, and grew the waitlist by percent in the first week.
